Versatile, multitasking, and mistake-proof, this silky cream color for cheeks (and lips) gives you confidence to face the day. Go with a sheer flush or build to a bold pop of color, thanks to lush pigments and skin-loving ingredients like squalane that give you a dewy, smooth finish. Even better? The chic compact is refillable—and made from PCR plastic. Go ahead, get cheeky.

A smooth and translucent finishing powder that blends invisibly to set makeup and absorb shine for a natural, even finish and no white residue.

Groom your brows and get a natural tint with our light-hold formula made with conditioning plant-based waxes and butters. Flake-proof, foolproof, and easy to use, a tapered applicator allows for precision, while our buildable formula coats hairs for the appearance of thicker, fuller, natural-looking brows.

A must-have gift for the minimalist, featuring two everyday essentials plus a Reusable Makeup Bag. First, our best- selling Think Big All-in-One Mascara for lift, length, and volume in a mini yet mighty tube. We paired the mascara with our Sheer Genius Conditioning Lipstick in Transformer, a new and limited-edition shade designed to enhance the natural color of your lips.

These pocket-sized tubes pack an ultra-glossy punch in four new and limited-edition shades, plus a returning fan favorite. Sheer, sheeny, and just the right amount of sweet, our feel-good formula delivers all the shine without any of the stickiness—just the way we like it.

A returning holiday hit, featuring our best-selling Beyond

Gloss made mini in four new and limited-edition shades: Posy, Petunia, Daisy Shimmer, and Toffee Shimmer.

For a look that’s party-ready and party-proof. First, prep the skin using our Mini Glow First Priming Serum. Made with hydrating, skin care-inspired ingredients, this glow-boosting serum helps skin look plump and smooth while improving foundation wear for up to 12 hours. For a buildable flush of color with a dewy, smooth finish, reach for our refillable Cheeky Clean Cream Blush in new and limited-edition shade Jewel.

You asked, we delivered. Now, your favorite powder eye palette is back in five versatile, talc-free shades. Fall in love all over again with a combination of matte and shimmery neutrals designed for easy layering and all the looks. Each silky-smooth shade glides on seamlessly, blending effortlessly into skin with clean and safer ingredients like Lauroyl Lysine—a performance-boosting conditioning agent derived from coconut fatty acids.

A limited-edition set for luminous looks all season long. Our Talc-Free Highlighting Powder comes in new shade Cava—a shimmering rose bronze that looks and feels weightless. The powder is paired with our best-selling Lid Glow Cream Shadow in new and limited-edition shade Blaze—a shimmering pink champagne that draws light to your lids.

Meet our best-selling Sheer Genius Conditioning Lipstick in Cherry—a brand-new shade exclusive to Holiday. Formulated with a lip-conditioning blend of jojoba esters and plant-based waxes, this creamy, buildable lipstick is love at first swipe. For next-level shine, we’ve paired it with our award-winning Beyond Gloss in Quartz Shimmer, a clear gloss formulated with a blend of waxes for lips that feel soft and conditioned—never sticky.

Makeup with Skincare benefits!

Light lids up in a blink with this cream shadow that effortlessly delivers glowy, buildable color. The instantly illuminating shades are made to glow how you want to—easily going from a sheer wash of color to a seriously smokey look—in hues that complement a variety of skin tones. Bonus: The weightless, crease-free formula is infused with safer, soothing ingredients designed to care for eyelids.

PRIMER 101

The world didn’t need another primer—so we created something that’s so much more. Here are three reasons to try Glow First Priming Serum:

Need Brighter Eyes?

Let’s clean those makeup brushes

Flawless in Five

Effortless Beauty in Five Minutes

One bottle, four benefits, this multitasking tinted moisturizer blurs the line between makeup and skin care. Sheer, lightweight coverage helps to create a more even-looking skin tone, while SPF 20 mineral sunscreen works to protect against the sun’s damaging rays. Over time, a radiance-boosting blend of black currant seed oil, peony root extract, and vitamin C helps skin feel firmer and look more luminous.

This obsessively clean mascara achieves ultimate lift, length, and volume—without potentially harmful ingredients—and supports stronger lashes, thanks to intensely nourishing tripeptide technology. Its soft, molded brush makes application effortless, so you can easily define lashes from roots to ends with rich, smudge-proof color. Go ahead, think big.

One swipe, full-coverage lasting color* without compromise.

Rich and creamy formula glides easily for a smooth and effortless application with lasting wear.

Makeup but make it high performing and clean

This creamy, dreamy highlighter is a buildable balm that elevates all your favorite features for an uplifting glow. Each light-catching shade is formulated with responsibly sourced mica for subtle sheen that’s shimmery, not glittery.

Why Clean Beauty Matters?